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YDE is a luxury women’s Prêt-à-Porter Brand Based in Copenhagen


The poetic and feminine style of the collection is conceptualized and created by acclaimed Danish designer Ole Yde. The thirty four year old designer was born and raised in Odense, Denmark.



YDE was launched in 2005 for which Ole subsequently won ILLUM’s design prize. September 2009 marked the opening of the first YDE boutique in Copenhagen; home to the Prêt-à-Porter collection, as well as the made to order pieces that are created by the YDE Atelier for high profiled clients.
In 2010 Ole Yde won both the Silver Thread award for new talent of the year and the GINEN award for designer of the year.
The brand is recognized both for its sophisticated day pieces and its glamorous occasion wear designs; it is geared towards a modern woman with a sense of elegance. YDE is a unique, high end label.